ESI Announces Top 10 Requirements Management & Development Trends for 2012
Increasing Needs of Organisations Drive Business Analysts to Adopt a 3-D Perspective
London, UK – February 2, 2012 – To achieve organisational goals in the challenging economic
environment of 2012, effective requirements management and development (RMD) – also known
as business analysis – will demand a broader perspective in order to drive full business impact.
Business analysts will need to take a three-dimensional approach to fully capture requirements,
which organisations recognise as the foundation of successful project and contract delivery. This
theme underlies the 2012 Top 10 trends for RMD, which were determined by a global panel of ESI
International senior executives and subject matter experts.
1. Demand for greater organisational efficiency will increase demand for business
architecture, business rules and business process experts
Unrelenting economic and financial pressures perpetuate this trend from 2011 as
organisations are realising that it’s all about business efficiencies and not necessarily
technology. Organisations will first look inward to make improvements before making
more technology investment outlays. Organisations will again rely on business analysis
to examine business architecture, rules and processes that will enable these internal
improvements in efficiencies.
2. Federal, state and local government agencies will invest seriously in the role of
business analysis in North America – Europe to follow
Government agencies have finally seen the light that poor articulation of requirements
is at the root of many of their functional ills. Taxpayers demanding “more bang for their
buck” will have all levels of government seeking better RMD to fulfill their missions. Calls
for agencies to be more efficient in serving the public, more collaborative working across
agencies, and more accountable for ensuring that procurements are delivering what they
are supposed to will make business analysis indispensible to their success.
Europe will follow suit in due course.
3. Agile methods will continue to gain traction
Agile practices show no signs of letting up in their dominance as the leading framework
on which to base quality deliverables. Business analysts (BAs) and project managers will
struggle to fit their title into the Agile space, but will need to realise quickly that it is not
about them—it’s about the end state.
4. Emergence of a hybrid role of project manager and business analyst
The drive to create greater organisational efficiencies will spur the global emergence of
a project role that mixes the project manager and the business analyst. This evolution
is inevitable as organisations will increasingly question whether they can afford to fund
multiple resources working toward the same end goal. The widespread adoption of Agile
practices (see Trend 3) that break down titled positions will further drive this trend.
5. Business analysts will enhance skills to make their business case to stakeholders
Far too many talented BAs have been missing the mark in their interactions with
stakeholders and it’s time they polished their delivery. In 2012, BAs will need to step
up their game, not only in presentation and communication skills, but being proactive in
articulating the value of the projects they propose in order to make effective business
cases to stakeholders. Optimally, BAs should take on almost a leadership role that will force them to increase their level of interaction as well as the level of people with whom
they interact to really sell the benefits of the product—and the contribution of business
analysis—to the organisation.
6. BAs will need to measure results to prove results
This trend continues in 2012 as BAs will be under enormous pressure to quantify their
work. Unless they apply their skills in elicitation and requirements management—graphical
modeling, cost estimates, risk analysis and other measurements—they and, ultimately, the
organisation will not be able to quantify the BA’s impact on the business.
7. Centers of excellence will continue to spread
The resurgence of centers of excellence predicted for 2011 is continuing to proliferate in
2012 as organisations look to a centralised and focused group of specialised individuals
to manage very complex enterprise-wide engagements. We will see even more articles
and white papers on the subject and growth in these centers as organisations focus on
business architecture, business rules and processes to drive improvements (see Trend 1).
8. BPOs to invest in the development of their business analysis practices
Recognising the opportunity to improve project outcomes and mitigate risks with better
requirements while selling value added services, business process organisations (BPOs)
will increase their investment in developing business analysis capabilities. India will
emerge as the shining star of this trend through their global customer reach. Bonus trend:
More business analysis certifications will come out of this country than any other in the
9. Rise of tablet tools for business analysts
BAs will put the awesome visual power, functionality and portability of tablet tools to work
in their practice, particularly in client interactions. This will prove to be a sweet spot for
software vendors as demand increases for analysis tools, educational tools, modeling,
mapping and other applications we didn’t even know we needed.
10. IIBA Building Business Capability conference will gain prominence for professional
The International Institute of Business Analysis (IIBA®) Building Business Capability conference will double in
attendee size and attract more delegates from all over the world as the business analysis
discipline continues to mature, define specialised niches of practice and gain recognition
among practitioners’ organisations. The advancement of the BA profession will elevate the
BBC conference to a position of prominence among all project management events.
“Business analysts are dealing with a Rubik’s Cube of variables as they consider tasks,
responsibilities, stakeholders and other factors in the requirements mix,” said Glenn R. Brûlé,
CBAP, Executive Director of Global Client Solutions, ESI. “The increasing demands and
expectations for RMD in 2012 require business analysts to shift to a new way of thinking. In order
to recognise and accommodate the endless permutations for managing requirements effectively,
BAs will need to discard narrow viewpoints and approach their work from a 3-D perspective.”
+44(0)207 017 7046
About ESI International
ESI, a subsidiary of Informa plc (LSE:INF), helps people around the world improve the way they manage projects,
contracts, requirements and vendors through innovative learning. In addition to ESI’s more than 100 courses
delivered in more than a dozen languages at hundreds of locations worldwide, ESI offers several certificate
programmes through our educational partner, The George Washington University in Washington, D.C. Founded
in 1981, ESI’s worldwide headquarters are in Arlington, Va., USA. To date, ESI’s programmes have benefited
more than 1.35 million professionals worldwide.