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If Your Business Cases Focus Solely on ROI, Your Organisation Could Be Funding All the Wrong Projects.

Your business case should be more than a financial document; it should be a strategy document.

Crafting a business case that shows a strong return on investment can be powerful, but those numbers alone do not tell the whole story about a project´┐Żs potential impact. When weighing project acceptance, there are other crucial factors to consider, such as how each project outcome can help achieve strategic objectives or further your company mission.

By focusing only on ROI, your organisation may be overlooking or under-prioritising more valuable projects and sinking funds into ventures that may not succeed. The solution? Learn to construct stronger, more compelling business cases.

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